Cricket + WWE

Nationwide 5G coverage is one of Cricket’s toughest benefits to communicate—it’s laden with legal landmines. So we simplified the message to: 5G = Speed and power. Just the things customers care about. And then we used Cricket’s partnership with the WWE to get the message out.

And it worked; customers viewed, liked and shared, like never before. Our campaign was Cricket’s most successful WWE content to date, with engagement up +99% above pervious years and over +6.2MM organic impressions.

Plus we geeked out and combined live action, stop animation, and CG to make these special.