Kraft Mac & Cheese | Dinner, Not Art

We wanted to remind adults that KRAFT Mac & Cheese is delicious, but we saw macaroni “art” as directly opposed to that goal. Every day thousands of boxes of KRAFT Macaroni & Cheese are wasted for the purpose of macaroni art. So we created an app to make digital macaroni art and save the real noodles for dinner. For every digital noodle used, KRAFT donated 10 real noodles to Feeding America. 15 Million noddles were donated and endless hours were spent engaging with the brand.