PROFILE

A maker and a leader, with a proven track record of big, breakthrough ideas, attention to craft, and strategic thinking. Demonstrates a consistent ability to deliver impactful, award-winning campaigns for top-tier brands. Has a reputation for collaborative, hands-on leadership with a true passion and excitement for great ideas. A motivational leader with exceptional organizational and communication skills.

Email
gt.minnis@gmail.com

Phone
(208) 859-6692

EDUCATION

Art Direction & Design Graduate
Miami Ad School
San Francisco // Miami // London

Bachelor of Arts (B.A.) Advertising
Graphic design, emphasis
University of Idaho

Japanese Language Graduate
KCP International
Tokyo, Japan

RECOGNITION

Judge / Rockies Ad Fed 2022
2019 The One Show Merit
2018 Cannes Lion Shortlist (4)
2018 Gold Sports Clio
2018 Silver Health Clio
2018 Silver and Bronze Sports Clio
2018 The One Show Merit
2016 CommArts Annual
2016 The One Show Merit
Graphis Silver / 2016 Annual

EXPERIENCE

Creative Director

FREELANCE

  • Mojo Supermarket: Created full-funnel social campaings for Peloton.

  • Led DISH TV's in-house creative department of 25+ creatives. Restructured the creative department to run more efficiently, implemented a new creative process, coached and mentored teams to level-up creative output, and reported directly to the Executive Leadership Team.

  • Verizon in-house: Created social campaigns for DE&I initiatives and evergreen content that boosted their organic social media engagement by 30%.

Creative Director

ARGONAUT

VML

FREELANCE

GRENADIER (Barkley)

CRISPIN PORTER + BOGUSKY

09/2022 - Present

03/2019 - 09/2022

  • Led creative for Cricket Wireless ($100M+ media), managing a team of 15+ in two offices (NYC & SF) to execute multiple campaigns across broadcast, social, radio, out-of-home, and digital. Resulting in +20% growth in subscribers and record-low churn rates under 3%.

  • Led creative for Fitbit, rebranding the product from a step counter to a whole health device. We successfully launched three separate generations of devices in three extensive global marketing campaigns across EMEA, NA, LATAM, APAC.

  • Rebranded Shutterfly to appeal to a younger audience. The campaign resulted in double-digit growth and reversed Shutterfly’s multi-year sales decline.

  • Responsible for mentoring teams and guiding three direct reports to achieve their career best.

  • Wrote and helped implement a creative process for the agency to function more efficiently, get to big ideas more quickly, and keep teams on track.

Creative Director

01/2017 - 03/2019

  • Pitched and won Second Skin, a Dick’s Sporting Goods athletic wear brand, with a talented team. Led the brand on to create several award-winning campaigns.

  • Fostered a strong client partnership, leading to opportunities with other DSG brands such as Field & Stream, where I led a social team of 4.

  • Was lead creative for Napa Auto Parts and created award-winning work, pro bono, for the Youth Ambassadors Association.

Creative Director

01/2016 - 01/2017

  • Barkley: As CO-GCD led a team of 10+ on Applebee's creating several 360 campaigns and multiple broadcast productions.

  • Grenadier: Led the seasonal photoshoot for my past client Winter Park Resorts.

  • Grey NY: Designed print materials and social content for Marriott International.

  • TDA Boulder: Led the pitch for Noosa Yoghurt.

Associate Creative Director

03/2013 - 01/2016

  • Was the start-up's first creative hire. I helped establish the agency and worked on every level of the business, from logo design to new business pitches.

  • Instrumental in winning and retaining 8 new clients for the agency.

  • Concepted and produced high-level creative with scrappy budgets for; Adidas,

  • Coinstar, Husky Liners, Quiznos, Sunny D, Winter Park, and Woody Creek Distillers.

Senior Art Director

10/2011 - 02/2013

  • Developed and produced award-winning creative for Domino's, Jell-O, Kraft Mac & Cheese, Microsoft, and Triscuit.

  • Managed two junior teams on Domino's, helping them build the strongest ideas and create effective work.

Senior Art Director

Saatchi & Saatchi NY

02/2007 - 10/2011

Created effective and award-winning work for brands including; Keystone Light, Head & Shoulders, Miller High Life, Wheaties FUEL, Cadbury, Fiber One, Iams, NY Ski Association, Wendy’s and many more.

Denver Fifty / Judges Choice 2015
2011 AD AGE Viral Video Chart
Judge / Lotus Awards 2011
Judge / One Show Student Pitch 2010
2010 ADC Gold
2009 D&AD Wood Pencil
2009 The One Show Merit
2008 Radio Mercury Award
2006 Student ADDY 'Best of Show'
2006 Bronze Student International ANDY 

STRENGTHS

Client Relationships

I partner with my clients creating a positive environment that leads to better work and more creative opportunities.

Leadership

I improve my team's creative output by providing actionable feedback, setting clear goals, and fostering open dialogue.

Big Ideas

I specialize in creating campaignable concepts that go beyond execution, steal attention, and work across media.

Strategy

I collaborate closely with strategy teams to uncover compelling insights that inspire the creative team and drive successful campaigns.