Cricket Wireless
Cricket Wireless is a massive marketer, spending over $100M in media year-over-year. And we made a lot of work to run on all of that media. I managed a team of 15+ in two offices (NY & SF) to execute multiple campaigns across broadcast, social, Snap, TikTok, radio, out-of-home, and digital.
During that time Cricket has seen: +20% growth in subscribers, +8% Market Share, +3% Aided Awareness, +6% Opinion and +13% in Consideration. Cricket has become the fastest growing prepaid service in the US, with record-low churn rates under 3%. Which is pretty unbelievable considering this is for no contract, prepaid phone service.
Way Too Long | TV | OLV
Non-Stop Go | TV | OLV
Look It Up | TV | OLV
Social Campaigns
What works on TV doesn’t usually work on social, so we created platform specific campaigns to capture our audience. As an example that means the Pinterist ads have different content than the Facebook ads, and our TikTok ads are a whole other thing entirely.
TikTok Campaigns
Engagement is king on TikTok and our engagement percentages have gone way up as we’ve embraced the platform. “TikTok Knight” has seen Cricket’s highest engagement to date.
Non-Stop Go | TV | OLV
TikTok | Examples