SunnyD

SunnyD was a product stuck in the past. The neon orange beverage had been telling consumers for years that it’s the healthy alternative to soda—the modern consumer just wasn’t buying that (or SunnyD). So we suggested that we poke fun at SunnyD’s past by parodying the 90’s commercials from it’s heyday. And the results were as positive as it’s new tagline, allowing consumers to just enjoy SunnyD because it’s fun and tasty. MTV even wrote that “SunnyD has won Throwback Thursday forever.”