Miller High Life - The Official Beer Of You

Miller High Life had a big problem they needed a spot in the Super Bowl but they didn’t have the gargantuan budget that their competitors had. So we came up with a super sized idea that ran all around the super bowl. In just one year Budweiser spent 2.1 Billion dollars to sponsor the NFL. $2,100,000,000.00! We figured our money would be better spent on real fans, real people who love The High Life; not overpaid celebrities and athletes. So, we decided to officially sponsor the fans instead.

Once they signed up regular everyday folks received a sponsorship kit full of the kind of documents to make it official. Including a paper contract and a check for real money. Our sponsored regular folks uploaded their pictures online and then they were considered for use on billboards, point of sale, bus shelters, and web banners.